Quantcast
Channel: MassDevice Blogs feed
Browsing all 10 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

The other side of the eye chart

A non-reimbursed test pays back; or, why marketers should play patient once in a while.By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand ActivationI'm seeing much more clearly since I...

View Article



Image may be NSFW.
Clik here to view.

Of kings, cognac and context: Is device marketing on the rocks?

Maybe it's time for new rules.Louis XIII of France was kind of an odd monarch to name a cognac after. The boy king was crowned at the underage age of eight in 1610. Later he became known as "the chaste...

View Article

Image may be NSFW.
Clik here to view.

What's out? What's in? The new rules of medical device marketing

For me, one of the most telling moments at last night's MassDevice Big 100 Roundtable East came when I asked the audience of about 200 to raise their hands if they were going to see Bruce Springsteen...

View Article

Image may be NSFW.
Clik here to view.

The mysterious case of the baby potheads

A lesson in creative brand problem-solving.News Well, Brand and Beyond, Marketing/Public Relationsread more

View Article

Image may be NSFW.
Clik here to view.

French spoken here : Why you should attend AdvaMed 2012

We had all been reading, the French couple and I, on the three-hour flight back to Boston from Fort Lauderdale. She sat in the window seat with a newspaper, he read from a Kindle, and I fidgeted in the...

View Article


Image may be NSFW.
Clik here to view.

The vision thing

What eye doctors can teach medical marketers.News Well, Blog, Brand and Beyond, Marketing/Public Relations, Optical / Ophthalmicread more

View Article

Image may be NSFW.
Clik here to view.

Slow medicine

By Westby G. Fisher, MD, FACCMedicine is changing. We are moving from Mom-and-Pop medicine to Big Box corporate machine medicine.We are moving from innovation to rote checklists.We are moving from...

View Article

Image may be NSFW.
Clik here to view.

The bench connection

When researchers talk, we marketers should listen.Get the complete picture with a MassDevice Plus membership. Registered users can login here.News Well, Blog, Brand and Beyond, Marketing/Public...

View Article


Image may be NSFW.
Clik here to view.

The year of the human?

As healthcare devolves into a numbers game, let's remember who's #1.I've been interviewing hospital lab folks over the past several weeks, inviting their appraisals of today's arterial blood-gas...

View Article


Image may be NSFW.
Clik here to view.

Can you handle the truth?

Honesty may be the best policy now more than ever.Lance Armstrong's confession and the Te'o girlfriend hoax are just the latest in a long line of public revelations reminding us that some things are...

View Article
Browsing all 10 articles
Browse latest View live




Latest Images